Headlines are the first impression readers get of any piece of content, and they can make or break whether someone decides to read further. As such, crafting a strong headline is crucial for any writer or marketer looking to attract and engage their audience. In this article, we’ll explore four tested formulas for writing headlines that sell like crazy. Whether you’re writing a blog post, email, or social media ad, these formulas will help you create headlines that are attention-grabbing, persuasive, and ultimately lead to higher conversion rates. So, let’s dive in and discover how you can level up your headline writing game!
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The Personal Story Headline
Have you ever wondered why some headlines seem to grab your attention and compel you to read on, while others barely register? One powerful technique for writing headlines that sell like crazy is to use personal story headlines.
Personal story headlines are headlines that tell a story from the perspective of the author or a specific person. They are effective because they tap into our natural curiosity about other people’s experiences and emotions. When we read a personal story headline, we immediately want to know more about the person and what they went through.
Examples;
- “Boat captain navigate rough waters, finds copywriting success at last”
- “How I Overcame My Fear of Public Speaking and Became a TEDx Speaker”
- “What I Learned About Love After a Devastating Breakup”
- “How I infiltrated the CIA , and walked away with Top-Secret information that will STUN Americans who are considering voting Trump for the second time”.
Questions The Status Quo, Violates Expectations
To create great content, you need to know how to write headlines that sell like crazy. One of the most effective ways to do this is by using a technique called “Violating Expectations.”
The Status Quo is the established way of doing things, the standard or norm that people are used to. When you Violate Expectations, you challenge the Status Quo and offer something unexpected, fresh, and exciting. This technique is especially effective because it grabs the reader’s attention and makes them want to read more.
So, how do you write headlines that Violate Expectations and sell like crazy? Here are some tips:
Use a shocking or surprising statistic:
Start your headline with a statistic that challenges the reader’s assumptions. For example, “95% of People Are Doing X Wrong – Are You One of Them?” This type of headline immediately piques the reader’s curiosity and makes them want to learn more.
Challenge conventional wisdom:
Take a commonly held belief and turn it on its head. For example, “Why Sleeping 8 Hours a Night is Actually Bad for Your Health.” This type of headline challenges the Status Quo and makes the reader want to know more.
Use a bold statement:
Make a bold, attention-grabbing statement in your headline. For example, “This One Simple Trick Will Revolutionize Your Life.” This type of headline promises a big payoff and makes the reader want to know more.
Use a question:
Ask a question that challenges the reader’s assumptions. For example, “Is Your Morning Routine Sabotaging Your Productivity?” This type of headline gets the reader thinking and makes them want to learn more.
Other examples;
- “I have not had a glass of water in 20-years”
- “How to make anyone do anything you mentally command, with your mind alone”
- “How the French live 43% longer than everyone else……even if they smoke like chimneys and drink like fish”.
Promise The Big Benefits Of Your Product Or The End Result
When it comes to creating content that sells, one of the most effective strategies is to promise big benefits or the end result that your product can offer. This approach helps to capture the attention of your audience and persuade them to take action.
Here are some top-notch examples of headlines that promise big benefits or end results:
- “How to use knowledge you already have to make an extra $850 per week working just 49-minutes a day”
- “How to start from scratch and become an affiliate millionaire….in 9-Months or less (Just follow these 7 simple steps everyday)
- “How to sell to more people in one day than you could possibly meet in one year”.
- Want to double your income? Here’s how.”
- “The ultimate guide to mastering social media marketing and building your brand”
- “Transform your life in 7 days: The mindset shift you need to succeed”
- “Get ripped in 30 days: The ultimate fitness plan for men”
- “Unlock your brain’s potential: Learn a new language in just 90 days”
The Testimonial Headlines
Testimonials are an essential tool for businesses to build trust and credibility with their potential customers. They serve as a powerful form of social proof, providing evidence that your product or service has already helped others achieve their goals.
But how can you make the most of testimonials to boost your sales? One way is by using testimonial headlines as a form of writing headlines that sell like crazy. In this article, we’ll explore what makes a great testimonial headline and provide top-notch examples to inspire your own marketing efforts.
What Makes a Great Testimonial Headline?
A great testimonial headline is one that catches the reader’s attention, highlights a key benefit of your product or service, and provides social proof that your offering is valuable. Here are some tips to keep in mind when crafting your own testimonial headlines:
- Be specific: A vague headline like “Great Product!” won’t do much to persuade potential customers. Instead, use specific details to highlight the benefits of your offering. For example, “This Product Helped Me Double My Sales in Just One Month!
- “Use numbers: People are naturally drawn to numbers, so incorporating them into your headline can make it more compelling. For example, “This Service Saved Me $5,000 on My Taxes This Year!”
- “Focus on the custor: Testimonials are all about the customer’s experience with your product or service. Use headlines that highlight how your offering helped them achieve their goals. For example, “I Finally Found a Workout Program That Helped Me Lose 20 Pounds”
- “Highlight the source: Including the name and photo of the person giving the testimonial can add an extra layer of credibility to your headline. For example, “John Smith Calls This Product a Game-Changer for His Business!”
Others Examples;
- “How I raised myself from failure at 36 to become a $187,000 per week success”
- “I couldn’t believe my eyes when I stepped inside Disney World and neither will you”
- “This SEO Service Helped Us Rank #1 on Google!”
- “This Online Course Taught Me Everything I Needed to Know to Start My Own Business!”
- “This Product Made My Skin Look 10 Years Younger!”
- “I Was Struggling to Find Clients, but This Marketing Strategy Turned Things Around!”
To make your headline more powerfu and compelling, use this Headline Analytics Tool.